Visit Tokyo with a volunteer guide ボランティアガイドと東京を観光する

Dreaming of experiencing Tôkyô differently, beyond the usual tourist spots, with a local who’s passionate about their city? It’s entirely possible, thanks to Japan’s volunteer guide networks. Though still relatively under the radar, these enthusiastic locals are active across the country, especially in the capital.

Our goal is to help you create your own journey through Japan at a reasonable cost and volunteer guides are a perfect example of that.

Also find all our itinaries to follow independently.

What is a volunteer guide in Japan?

A volunteer guide is a local, often a retiree, student, or passionate resident, who offers to show foreign visitors around their city, free of charge.

Most of these volunteers are part of groups known as SGG (Systematized Goodwill Guide) Groups, which exist all over Japan. Their motivations vary: practicing foreign languages, sharing Japanese culture, and helping visitors better understand their country.

For the best experience, stick with groups officially registered with the Japan National Tourism Organization (JNTO). A full list for Tôkyô is provided at the end of this article.

Is it really free? What rules should you follow?

Yes, the guiding service is entirely free. However, Japanese volunteerism follows a specific cultural code of conduct, and it’s important to respect a few key rules.

What You Should Do

• Cover your own expenses (transportation, admission tickets, meals, etc)
• Pay your guide’s entry or transport fees if you visit paid locations together
• Make a reservation at least 2–3 weeks in advance, especially for customized tours
• Be on time (arrive at least 10 minutes early)
• Be polite, courteous, and respectful throughout the experience

What Not to Do

• Don’t tip, it's considered inappropriate in Japan
• Don’t treat your guide as a service provider
• Don’t expect a “standard” tour, each guide shares their unique perspective
• Don’t insist on a rigid schedule, flexibility is key

A thoughtful way to thank your guide is by offering a small souvenir from your home country (tea, postcards, sweets), or sending a kind thank-you message after the tour.

Volunteer guide vs professional guide: what’s the difference?

Both offer valuable but different experiences. Here's a quick comparison:

In short, volunteer guides are perfect for curious travelers open to genuine cultural exchange. Professional guides are best for deep dives into specific topics or highly structured visits.

Volunteer Groups with Set Tours

These groups offer pre-scheduled tours on fixed routes. While easy to join, they are typically only available in English.

Tokyo SGG Club

Walk-in tours in various Tôkyô neighborhoods.

Tokyo Free Walking Tour

Free English tours of historical districts.

Koto English-speaking Volunteer Guide Association (KEV)

Cultural experiences and tours in Kôtô Ward, eastern Tôkyô.

What's Nishiogi (WN)

Exploring the Nishi-Ogikubo neighborhood in western Tôkyô.

Volunteer groups with custom tours

These groups tailor your tour based on your interests (culture, history, food, architecture) and your chosen date and area.

Shinagawa SGG Club

Custom tours across Tôkyô, full-day only.

Edo Tokyo Guide Group

Flexible, multi-day guided tours.

The Japanese Red Cross Language Service Volunteers

Assistance for travelers with disabilities.

Tokyo International Student Guide

Student-led tours of central Tôkyô and surrounding areas.

Doshisha SGG Joe Tokyo & Kyoto 

Alumni-led tours in Tôkyô and Kyôto.